- Take ownership of marketing and trade marketing budget management, including planning, tracking, analysis, and cost control.
- Perform commercial management accounting activities related to marketing investments by brand and trade marketing spending by sales channel.
- Act as a finance business partner to Marketing and Trade Marketing teams, providing financial insights to support effective allocation of commercial investments.
- Monitor and analyze marketing ROI, promotion effectiveness, and channel spending efficiency to support profitable growth.
- Ensure marketing and trade promotion spending aligns with approved budgets and company policies.
- Provide timely financial analysis and reporting to support commercial decision‑making and budget discipline.
Key task:
1. Marketing Budget Management (Brand Level)
- Support the annual budgeting and rolling forecast process for marketing expenses by assigned brands (Kun, LOF…).
- Track and monitor actual marketing spending versus approved budgets, ensuring transparency and cost discipline.
- Analyze the effectiveness of marketing investments, including campaigns, media spending, and brand activations.
- Provide financial insights to Brand teams to support optimal allocation of marketing resources and improvement of marketing ROI.
2. Trade Marketing Budget Management (Channel Level)
- Monitor and analyze trade marketing spending for assigned sales channels (e.g., GT, MT, KA, E-commerce, Export).
- Track budget utilization for key trade programs such as promotions, displays, listing fees, and channel activations.
- Evaluate the financial impact and effectiveness of trade promotions to improve spending efficiency and profitability.
- Ensure trade marketing spending is aligned with approved budgets and commercial strategies.
3. Commercial Performance Analysis
- Analyze sales performance, promotions, and commercial investments for assigned brands and channels.
- Evaluate the financial impact of promotion programs, pricing actions, and marketing initiatives.
- Prepare regular commercial performance reports and budget vs. actual variance analysis for management review.
- Identify opportunities to improve commercial spending efficiency and profitability.
4. Business Partnering
- Partner closely with Marketing, Trade Marketing, and Sales teams during budgeting, forecasting, and performance reviews.
- Provide clear financial insights to support data-driven commercial decision-making.
- Support continuous improvement in commercial financial planning, reporting, and analysis processes.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
Requirement:
1. Education & Experience
- Bachelor’s degree in Finance, Accounting, Economics, or related fields.
- 2-3 years of experience in management accounting, commercial finance, or FP&A.
- Experience in FMCG or consumer goods industry is preferred.
2. Professional Skills
- Strong budgeting, financial analysis, and variance analysis skills.
- Good understanding of marketing and trade promotion spending in FMCG businesses.
- Advanced proficiency in MS Excel and financial reporting tools.
- Familiarity with SAP or other ERP systems is an advantage.
- English: able to prepare reports and communicate in a business environment.
3. Soft Skills
- Strong analytical and problem-solving skills.
- High ownership and accountability.
- Continuous improvement mindset.
- Strong business partnering and communication skills.
- Ability to work hands-on while managing multiple stakeholders.
