- Own and perform management accounting activities related to marketing expenses, ensuring accurate planning, tracking, analysis, and reporting.
- Act as a finance partner to Marketing and Brand teams, providing timely financial insights to support marketing effectiveness and budget discipline.
- Ensure transparency, accuracy, and compliance in marketing cost management in line with internal policies and governance.
Key task:
1. Marketing Budgeting, Forecasting & Cost Control:
- Own and manage marketing expense budgeting, forecasting, and tracking by brand, campaign, and activity.
- Monitor actual marketing spend versus budget/forecast, analyze variances, and identify key drivers.
- Ensure marketing expenses are properly recorded, allocated, and controlled within approved budgets.
2. Marketing Performance & ROI Analysis:
- Perform hands-on analysis of marketing spend effectiveness and ROI.
- Support pre-evaluation and post-evaluation of marketing campaigns, launches, and brand activities.
- Develop, maintain and continuously improve marketing performance metrics and reports to support decision-making.
3. Reporting & Business Partnering
- Prepare regular management reports on marketing expenses and performance for Finance and Marketing leadership.
- Work closely with Marketing teams to improve cost visibility, spending discipline, and financial understanding.
- Provide financial input and analysis for marketing plans, initiatives, and ad-hoc requests.
4. Process Improvement & Governance
- Identify opportunities to improve marketing cost tracking, reporting, and analysis processes.
- Contribute to the enhancement of controls, documentation, and SOPs related to marketing expense management.
- Participate in system or tool improvements (e.g. SAP, reporting tools) related to marketing finance.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
Requirement:
1. Education & Experience:
- Bachelor’s degree in Finance, Accounting, Business Administration, or a related field.
- CMA, CPA, ACCA, or CFA preferred.
- Minimum 3 years of experience in management accounting or commercial finance, preferably in FMCG.
- Hands-on experience in marketing expenses management or commercial finance is an advantage.
2. Professional Skills:
- Strong management accounting, budgeting, and financial analysis skills.
- Good understanding of marketing activities, brand investment, and cost drivers in FMCG.
- Hands-on proficiency in MS Excel, SAP, and BI/reporting tools.
3. Soft Skills
- Strong analytical and detail-oriented mindset.
- High sense of ownership and accountability, able to work independently.
- Continuous improvement mindset, proactively enhancing processes and analysis quality.
- Good communication and stakeholder management skills, with the ability to work effectively with Marketing teams.
