1. Collaborate with the brand team to develop briefs, offer solutions, and evaluate and select partners for conducting market research projects.
2. Collaborate with partners to analyze monthly reports (such as retail audits and brand health tracking) to provide insights and review performance to the marketing, sales, and trade teams, along with recommendations.
3. Oversee market research partners to ensure service quality and adherence to deadlines. Manage the market research budget.
4. Capable of independently managing and executing ad hoc research projects, such as product tests or concept tests.
- Minimum of 3 - 5 years' experience in a CMI, Research Manager, Market Research Manager similar position within the FMCG - Food, Beverages or Dairy industry.
- Strong utilizing retail audit and Brand Health Tracking services.
- Strong reading, analysis, presentation, and persuasion skills
- Proficiency in statistical analysis reporting tools
- Ability to effectively manage time and meet deadlines.
- Good leadership skills and effective relationship management with department heads across functions.