Job Purpose: Execute, monitor, and optimize marketing activities for the KUN and LOF brands in the Cambodian market to enhance brand awareness, increase product usage, and support sales growth, while ensuring that marketing activities are implemented in alignment with strategy, budget, and timelines.
1/ Marketing Campaign Planning & Implementation
Execute marketing activities according to annual and monthly plans
Monitor the progress of Digital, Social, KOL, and activation campaigns
Coordinate with agencies to produce content, POSM, TVCs, and Key Visuals (KV)
Track campaign KPIs and report results
2/ Brand Management
Ensure consistent brand imagery across all touchpoints
Oversee the use of logos, packaging, and POSM in compliance with brand guidelines
Propose marketing ideas culturally relevant to the Cambodian market
3/ Market & Consumer Research
Gather market and competitor intelligence
Monitor competitor pricing, promotions, and activities
Analyze Cambodian consumer insights
4/ Reporting & Project Management
Prepare weekly, monthly, and quarterly reports
Report campaign performance to the direct supervisor
Perform other assigned tasks
5/ Marketing Budget Management
Monitor marketing budget utilization for Cambodia
Manage PO, PR, GR, and agency payment processes
Reconcile budgets, expenses, and investment performance
Perform task assigned by Line Manager.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
Education/Qualifications/Certifications
- University degree in Marketing, Business Administration, Economics, or related fields.
Work Experience (duration, industry)
- 2–3 years of experience in Marketing or Trade Marketing.
- Experience in FMCG, Food & Beverage, or Dairy industries is preferred.
- Experience managing or participating in market projects in Cambodia, Laos, Thailand, etc., is preferred.
Professional Knowledge and Skills
- Understanding of Brand Marketing, Digital Marketing, and Event Marketing.
- Project management skills.
- Ability to interpret market data and marketing reports.
- Proficiency in PowerPoint and Excel.
- Experience working with agencies.
Soft Skills/Personal Attributes
- Communication and cross-functional coordination skills.
- Proactive mindset and strong sense of ownership.
- Time management and multi-project handling skills.
- Adaptability in a multinational environment.
Foreign Languages
- Good English proficiency for communication and work.
- Knowledge of Khmer is an advantage.
Office Computing
- Proficiency in Microsoft Office.
- Knowledge of Power BI or Google Analytics is an advantage.
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