1. Consumer and Market Understanding
- Analyze Indonesian consumer insights and market trends from Market Research (FGD, U&A, CLT) and internal data system.
- Identify key barriers and drivers along the purchase journey to craft relevant brand strategies.
- Stay abreast of digital, social, and retail innovations to connect with consumers effectively.
2. Product Development
- Support the development of market-fit product propositions tailored to Indonesian consumer needs.
- Work closely with R&D, Research, and Supply Chain to bring innovation concepts to life.
- Contribute to defining product formula, sensory attributes, price positioning, and messaging.
- Track new product launches, gather feedback, and recommend improvements.
3. Marketing Planning & Execution
- Build and execute the integrated brand activity calendar aligned with communication strategy and business goals.
- Assist in developing campaigns, new pack designs, and product positioning.
- Drive digital, social, PR, and on-ground campaigns to grow awareness, preference, and conversion.
- Activate visibility, co-branding, and sponsorship initiatives across relevant touchpoints.
4. Brand Performance & Cross-functional Collaboration
- Monitor brand health, equity, penetration, and market share performance.
- Work cross-functionally with Sales, E-commerce, Trade Marketing, Customer Development, Finance, and Supply Chain to ensure seamless brand delivery.
- Co-create go-to-market plans with Sales, E-commerce, and Trade Marketing teams to ensure optimal in-store presence and channel-specific strategies.
- Adapt marketing plans based on in-market performance and consumer feedback.
5. Budget Management & Operational Excellence
- Manage brand budget: monitor allocation, control spending, and flag risks.
- Ensure timely and efficient execution of projects within approved cost plans.
- Oversee execution of POSM, consumer gifts, display, and retail marketing activities per channel.
- Perform tasks assigned by Brand Manager.
