Responsible for building product portfolio strategies, developing & implementing new product line/industry expansion projects, to promote sales growth, market share & Kun brand strength, for product groups of dairy drinks, confectionery, and snacks.
1/ Brand Strategy
• Develop an overall brand strategy
• Develop a budget plan
• Manage P&L and business targets, market share, and brand strength
• Ensure consistent brand image and positioning across all touchpoints
2/ New Product Development
• Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.
• Define and design packaging
• Develop a product launch plan
• Monitor project progress and implement product launch according to plan
• Evaluate effectiveness and plan improvements as needed
4/ Marketing Activities Implementation
• Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)
• Monitor effectiveness and plan improvements as needed
5/ Market Research
• Monitor and research the market, users, trends, and competitors.
• Identify growth opportunities.
6/ Budget Management & Reporting
• Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.
• Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.
7. Other tasks assigned by superiors:
• Complete other tasks assigned by superiors.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
Qualifications/Degrees/Certificates
• University degree in marketing, business administration, economics, commerce, communications, or equivalent.
Work Experience (years, field)
• Experience in new product development, OEM/Co-manufacturing projects is an advantage.
Professional Knowledge and Skills
• Excellent communication skills.
• Excellent project management skills.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Excellent risk identification and problem-solving skills.
• Soft skills/Personal characteristics
- Results-oriented, solution-oriented.
- Ability to adapt to change and work under high pressure.
- Ability to connect and work well with multiple departments, partners, and suppliers.
- Strong at brand management, consumer understanding, creative & strategic knowledge.
- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
- Can go on an international business trip as per job requirements.
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