1. Brand and Product Portfolio Strategy Development
- Develop brand development strategies for specific product categories (e.g., STC/Ecolean, HDPE).
- Manage P&L, sales, profitability, and market share for the category.
- Formulate annual plans, marketing budgets, and growth strategies.
- Propose pricing strategies, SKU portfolios, and brand positioning.
2. New Product Development (NPD) Management
- Coordinate with R&D, Supply Chain, and Sales teams to develop new products.
- Identify consumer insights, product concepts, and packaging direction.
- Monitor project progress and execute product launches according to plan.
- Evaluate post-launch performance.
3. Marketing and Communication Execution
- Collaborate with Marketing Services to execute Integrated Marketing Communication (IMC) campaigns; manage timelines, quality, and budgets.
- Manage creative, media, research, and activation agencies.
- Monitor communication effectiveness and optimize ROI.
- Ensure consistent brand imagery across all touchpoints.
4. Market and Consumer Research
- Analyze data from Nielsen, Kantar, and consumer research studies.
- Monitor competitors and trends within the dairy industry.
- Propose opportunities for growth and product innovation.
5. Team Management
- Manage, train, and develop Brand Managers and Brand Executives.
- Set KPIs and evaluate staff performance.
- Build a team with strong marketing capabilities.
6. Reporting
- Report periodically on business results, brand performance, and marketing effectiveness.
- Propose solutions to improve category performance.
7. Other tasks assigned by superiors:
- Complete other tasks assigned by superiors.
*Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.
*Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.
Qualifications/Degrees/Certificates
- Education: Bachelor’s degree or higher in Marketing, Business Administration, Economics, or a related field.
Work Experience (years, field)
- Experience: Minimum of 5 years in FMCG marketing, including at least 1 year as a Senior Brand Manager or 2–3 years as a Brand Manager (or equivalent).
- Preference given to candidates with experience in the dairy, beverage, or food industries.
Professional Knowledge and Skills
- Brand strategy development.
- P&L and marketing budget management.
- Market and consumer data analysis.
- New product development project management.
- Leadership and team development skills.
- Excellent communication skills.
- Excellent project management skills.
- Excellent budget management skills.
- Excellent research, analysis, synthesis, and reporting skills.
- Excellent risk identification and problem-solving skills.
Soft skills/Personal characteristics
- Ability to work well under pressure.
- Flexible, intelligent, astute, and agile.
- Fluency in English is an advantage.
- Ability to adapt to change and work under high pressure.
- Ability to connect and work well with multiple departments, partners, and suppliers.
- Strong at brand management, consumer understanding, creative & strategic knowledge.
- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
- Can go on an international business trip as per job requirements.
