Responsible for developing brand strategy, managing product portfolio, and implementing integrated marketing communications (IMC) activities to drive sales, market share, and brand strength for Malto's Cocoa and Barley Milk product lines; ensuring the company's short-term and long-term business objectives are met.
1/ Brand Strategy
• Develop an overall brand strategy
• Develop a budget plan
• Manage P&L and business targets, market share, and brand strength
• Ensure consistent brand image and positioning across all touchpoints
2/ New Product Development
• Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.
• Define and design packaging
• Develop a product launch plan
• Monitor project progress and implement product launch according to plan
• Evaluate effectiveness and plan improvements as needed
4/ Marketing Activities Implementation
• Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)
• Monitor effectiveness and plan improvements as needed
5/ Market Research
• Monitor and research the market, users, trends, and competitors.
• Identify growth opportunities.
6/ Budget Management & Reporting
• Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.
• Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.
7. Other tasks assigned by superiors:
• Complete other tasks assigned by superiors.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
Qualifications/Degrees/Certificates
• University degree in marketing, business administration, economics, commerce, communications, or equivalent.
Work Experience (years, field)
• Minimum 2 years of experience in a similar position.
• Experience in the FMCG industry or teen brands (13-18 years old) is an advantage.
Professional Knowledge and Skills
• Excellent communication skills.
• Excellent project management skills.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Excellent risk identification and problem-solving skills.
• Soft skills/Personal characteristics
- Results-oriented, solution-oriented.
- Ability to adapt to change and work under high pressure.
- Ability to connect and work well with multiple departments, partners, and suppliers.
- Strong at brand management, consumer understanding, creative & strategic knowledge.
- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
- Can go on an international business trip as per job requirements.
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